Digital Pharma

Some of the people believes that digital capabilities are not only critical to Pharmaceutical companies ability to improve the way they roll out new products, but to increasing the Pharmaceutical industry’s contribution to health care by enabling it to provide innovative services to improve patients’ outcomes. In order to increase the perceived value of Pharma within the health care system, the industry is striving to respond to the needs of all stakeholders: health care professionals, patients and payers. In the meantime, the culture of Pharmaceutical companies is shifting from one of separate departments working vertically to one that is cross functional.

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